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| sumber foto: www.mp3.us |
Money and skills are two things that relate
to each other. But having no IT background skill doesn’t mean no success in
online business. Although she was born and raised in a small village in Bandung, Anne Ahira’s business
has reached numerous corners of the globe. She even has set up office in the US.
Although Anne Ahira has no prior experience in
internet marketing, she proved herself to be one of top internet marketer in
the world. With her AsianBrain.com, she teaches people to earn money from the
internet. As her childhood dream, now she becomes a “Guru” for those who are unfamiliar
with internet marketing experiences.
Success in internet marketing is not an easy
way for her. Her parents and friends don’t seem to support her when she first
began to learn it. Her parents even did not talk with her for months. “I lost
love at the time,” she recalled. Her friends considered her as a ‘crazy girl’
who had unrealistic dream to be rich on the internet. Moreover internet was still
not a familiar territory for many Indonesian people even presently. But she treated
it as a challenge and it motivated her to be successful in online business. Challenge,
in her opinion, makes us stronger than before. And it encouraged her to prove
it.
But in online business, the biggest challenge
is information overload. Too much information doesn’t mean better. For beginners,
a lot of information will make them confused and in the end they don’t do
anything to start. Some people consider that internet business is a fast track
to be rich. People must learn about it first before gaining money. And it’s
difficult for beginners.
“I got my first US$ 8 after learning for 2
years,” she said.
Changeable
Dream
Anne Ahira is an original Sundanese girl,
born and raised in Banjaran. She has no goal to be netpreneuer when she was a child.
She wanted to be a doctor after her grandmother’s death.. But when she was
in primary school, her dream changed: to
be a teacher. For her, teacher is precious profession, making people bright. After
that, she changed her dream again. Seeing female police made her wanted to be
like them. But when she found out that a lot of Indonesian police officers are
corrupt, she decided not to go for the profession. So she kept looking for other
targets.
“Because I have a dream to visit many
countries around the world, I signed up to be a stewardess. But due to the
airline’s policy that candidates must attach permit letter from their parents,
and my parents did not sign it, I didn’t join the airline,” she recalled.
Ahira decided to continue her life by
entering the Foreign Language School
(Sekolah Tinggi Bahasa Asing) in Bandung. While studying
in the college, she took interest in online business. “Potential income with
low capital is the reason why I choose online business to earn money. We can
compare it to offline business which takes a lot of money to earn much money,”
she reasoned out.
Digital
Product
Internet market share is so large. Although
there are a lot of competitors in online business, but majority of netters are
consumers, not business players. For example, Ahira said, how many people use
blog for business? Only 1-2 percent! So even a newbie marketer also has a huge
chance to earn money. Everybody can sell anything on internet. Small-medium
enterprises or even home business owners can get buyers from foreign countries.
Internet makes our world borderless.
Talking about Indonesian market, Ahira said
that we have potential buyer as long as we know how to fill their needs. In
online business, one word means one market. Fashion,
sticker, shoes, books, horse, souvenirs are some words that have their own
market. Skill or services also has its own market.
“If you can teach math, why don’t you offer an
online math course? For sure we have a lot of market for that in Indonesia,” she
suggested.
Ahira herself creates digital products instead
of real one. With her company, AsianBrain, she offers long distance online
business learning. Her products are
video, modules and audios that members can download after paying for the
course. Many people who have joined to become AsianBrain’s members succeed in
their own online business. Their business not only covers digital products, but
also real products such as fashion, shoes, communication technology, books etc.
“For me, digital product is simple, doesn’t
have to be packed or requires a logistic company to deliver it. But, real
product is good for some people. So just do your business, whatever it is that you
sell, and make money from global market.”
Market
Growth
As a CEO of AsianBrain, Ahira continues to observe
internet marketing trend. In 2004, to be the first listed page on Google was
easy. The market was still small, and there were not many online business
players. But now, she observes, one site
must posses backlink, knowing the meta tag and the meta title to be the first page listed. And players must have
those skills to remain existent on the internet market. But competitors should
not be an obstacle for online business players. The more the competitors, the
larger the market is.
“As long as we have marketing skill, do not
be afraid to lose your market,” she said enthusiastically. If someone has internet marketing
skill, he/she can sell anything and make it sold. But it needs learning and
practicing before they enter the ‘internet marketing jungle’.
Do you use online social network to
promote your business?
“I
never do hard-selling on my Facebook account. I just share what I’ve done, and
show to my friends about my daily activities. Later they visit my AsianBrain
site and try to be free member for one month.”
She suggested
to all her students to spare their time to learn internet marketing at least
for two years. Sometimes, after six months they can earn money from what
they’ve learned. To be successful, they should continue learning, practicing
and praying.
AsianBrain
is not the only one online business that Ahira has. She has other businesses in
US, UK, India and of course Indonesia. One month in Indonesia, four months in the US, that’s how
she spends her time. In Indonesia,
her “head-quarter’ is located in her hometown, Banjaran. Nobody knows, there is
global business in a small office in a small village.
The ‘village girl’ is really making money
from her own ‘world’, the internet.
(Soewarna Digest 10th Edition)
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